Respect the user's will first
We will first respect the wearer's willingness to wear, choose, and meet people. They are the fundamental human needs, and we strongly hope that they should not be lost, even if they are physically handicapped.
Functional beauty and universal design
In design, we pursue convenience, comfort, and comprehensibility for users, and place the utmost importance on the resulting functional beauty. In addition, we will realize universality regardless of age, gender, or nationality so that clothes do not regulate people.
Products and services with unprecedented new value to eliminate clothing inconvenience
It is not the body but the "clothes" that are inconvenient. First of all, I doubt the common sense of clothes in the world. We then gain deep insight into the challenges of getting dressed, wearing and taking off, and create products and services with unprecedented new value to solve them.
Stay close to the lives of people in need
There are many scenes that require care from birth to death. We aim to be close to all the scenes. We will create clothes that can be worn for a long time even after the injury or illness has recovered and improved.
Blurring the boundaries of society through making clothes
Through making clothes, we will challenge to blur the boundaries that exist unconsciously in society such as illness and health, daily life and extraordinary life, and Uchi and Soto. To that end, we will actively collaborate with different industries, wearers and producers, and local communities.
What is care clothing?
At carewill, we first respect the wearer's willingness to wear, choose, and meet people in situations where care is needed from birth to death. , It is defined as clothes that have smart functions even for caregivers.